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WANOYA mission

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WANOYA’s identity and mission are expressed in our name, which means ‘the WA shop’. In Japanese, ‘WA’ ( 和 ) communicates the essence of Japanese culture, encompassing harmony, peace and balance. In fact, it is the oldest recorded name for Japan itself.


Our mission at WANOYA is to spread WA to the world through carefully selected, authentic Japanese design products that reflect the values of WA.

About our products

Like Japanese culture in general, Japanese artisan craftsmanship is deeply rooted in respect for nature and devotion to harmonious simplicity and lasting value.

Our premium-quality products are all hand-crafted in Japan, mostly at workshops and studios that have been in the family for generations. We know many of the craftsmen personally, and we take care to learn how each craftsman understands his or her product and its relationship to WA.


This approach is your guarantee that all WANOYA products embody the quality and authenticity you look for in premium artisan design from Japan.



Japanese tea is one of the most difficult to grow without pesticides.
We know that the use of chemical fertilisers and other chemicals saves time and produces a quicker and tastier tea.However, it also attracts pests.

We use natural organic fertilisers and spend a lot of time and money to build up the resistance of our tea plants while producing delicious tea. In addition, we use a group of micro-organisms, including enzymes, which break down and absorb pesticides, making our tea safe and tasty.
We do not use any chemical pesticides on our first tea.For the second tea, they are used once or twice if necessary, as the pathogenic insects become more active.  (It is then used to protect the parent plant, but less than half as often as usual).
We test for pesticide residues every two or three years and no pesticides have been detected.

Farmers are exposed to pesticides in order to get rid of pests. The amount is much higher than the pesticide residues.
We work hard every day to produce tea without chemical pesticides or fertilisers.

It is produced in the most north-eastern part of Nishio City, Aichi Prefecture. The tea plantations are spread over hilly terrain.



We have been importing a wide variety of Japanese products to Europe since 2020.
Most of the goods come from handicraft businesses that produce traditional Japanese products - everything from pottery and garden items to knives, scissors, etc. 

We know the manufacturers personally and organise handling, including import and EU certification for a wide range of products.

We offer a full range of support from product selection support to export administration as well as consultation on product display and stock management in our shops.

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